Focus Groups

Name: Focus Groups
Brand: SAGE PUBLICATIONS
Price: 229.99 AUD
Availability: BackOrder

A Practical Guide for Applied Research

By: Richard A. Krueger, Mary Anne Casey

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Spiral Ringed Book | 22 December 2014 | Edition Number 5

At a Glance

Spiral Ringed Book
280 Pages

Edition Type
Revised

Dimensions(cm)
28 x 16.5 x 1.5

Spiral Ringed Book

RRP $233.00

$229.99

or 4 interest-free payments of $57.50 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

Industry Reviews

"Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." -- Theresa Carilli, Purdue University Calumet "An excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater

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