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Flowering : Easygoing Floral Design for Surprising Contemporary Arrangements - Elizabeth Jaime


Easygoing Floral Design for Surprising Contemporary Arrangements

By: Elizabeth Jaime

Hardcover | 19 June 2024

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Available: 19th June 2024

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A fresh, contemporary flower-arranging book from the Miami-based studio Calma Floral, with foundational tips, flower recipes, and bountiful photography that will teach you how to create irreverent arrangements for any occasion.

Heralding a new era in floral design-one that favors a playful, modern aesthetic and a laidback approach-this guide to creating trend-forward flower arrangements invites you to think outside the box. Learn how to arrange unique, eye-catching bouquets by pairing unexpected combinations and incorporating a variety of elements and textures, such as fresh and dried blooms, rhinestones, fruit, and tropical foliage.

Foundational tips for flowering" set you up for success, and twenty step-by-step recipes (paired with step-by-step photos!) make it easy to design joy-filled floral moments-from a whimsical fountain of troll grass to a mossy mounded centerpiece, a Rococo-inspired piece worthy of Versailles, a suspended cloud of fluffy mimosa, and so much more. A must-have for hobbyists and experienced florists looking for something fresh, Flowering is the essential floral book for today.

ONE-OF-A-KIND PIECES: With categories that include 360 Arrangements, Bud Vases + Tiny Arrangements, Party Time Flowers, Installations + Home Decor, and more, this book offers a wide range of flower design ideas. You'll find a piece for every occasion, whether you're looking for a bright bouquet of reflexed roses to gift to a friend, a table runner of carnations and candles for a dinner party, or an installation of dried palms to hang in your entryway.

ALL-LEVEL DESIGNS: Flowering is perfect for weekend dabblers and professionals alike: Hobbyists and amateur designers will appreciate the informal tone, approachable how-tos, and step-by-step photography, which make creating these striking bouquets and arrangements easy and fun. Experienced florists will be inspired to try something new and different thanks to the book's creative inspirations.

ON-TREND AESTHETIC: In a vibrant, colorful package, Flowering makes a fun gift alongside a vase, a candle, or an anthurium plant. Inspired by Calma Floral's youthful brand design, this trend-forward book is a must-have resource for millennials and Gen-Zers who like to have fun with flowers.

FLOWER BOOK FOR A MODERN AUDIENCE: With a relaxed approach and chic style, Flowering is a refreshing update to the classic tomes on flower arrangement. Diverging from the tried and true, these 20 arrangements eschew tradition and make a bold statement with sculptural shapes and unique materials. Anyone eager for a new, exciting take on floral design will find it here!

Perfect for:
  • Hobbyists and weekend dabblers who want to have fun with flowers
  • Florists and floral designers looking for new inspiration and a fresh aesthetic
  • Fans of the modern arrangements designed by Calma Floral, Bloom and Plume, and Under New Mgmt
  • Shoppers looking for a Mother's Day, birthday, anniversary, or engagement gift

About the Author

Elizabeth Jaime, previously a prop stylist and visual editor at Bon Appetit, is the founder of Calma Floral, a Miami-based floral design studio that creates colorful, modern, and tropical(ish) flower work for people and brands.

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