Flipnosis

The Art of Split-Second Persuasion

By: Kevin Dutton

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Paperback | 3 March 2011 | Edition Number 1

At a Glance

Paperback
400 Pages

Dimensions(cm)
3 x 13.1 x 19.9

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$32.75

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Brilliant, funny and provocative exploration of instant persuasion, based on research with con-men, psychopaths, advertisers and many more.

'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?'

*This book is about a special kind of persuasion- 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.

*From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.

Industry Reviews

Hugely entertaining and extremely thought-provoking * Richard Wiseman, author of Quirkology *
So mind-alteringly brilliant that I'm amazed it hasn't been made illegal -- Howard Marks
Kevin Dutton is not the Messiah. But he's got a whole bunch of stories and parables that shed new light on how we are persuaded. -- Terry Jones and Michael Palin
Brilliant . . . Kevin Dutton is simply a genius. I now tell his stories as if they were my own -- Andy McNab
[A] wide-ranging and entertaining tour of the science of persuasion and influence . . . exposing, along with many other wonders, just how many scientists are currently at work in the shadowy territories of human personality, psychological improvement and, essentially, mind control * The Sunday Times *

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