Field Guide to Compelling Analytics

1. Introduction. 1.1. Defining an Analytics Professional. 1.2. Design of the Book. 1.3. Purpose of the Book. 1.4. Kidney Paired Donation Case Study. 2. Defining Analytics. 2.1. Real World Impact of Analytics. 2.2. Types of Analytics. 2.3. The Analytics Process. 2.4. Selecting an Analytical Approach. 2.5. Model Building. 2.6. Deploying a Model. 2.7. Post Deployment: Model Maintenance and Data Management. 2.8. Wrapping up Analytics. 2.9. Analytics Example: Kidney Exchange Model. 3. Trust. 3.1. What is Trust and Why it is Important. 3.2. How to Build Swift Trust. 3.3. Conventional Trust. 3.4. Trust in the Math Model. 3.5. Ethical Issues. 3.6. Real World Impact - Predictive Policing. 4. Communication. 4.1. The Goal of Communication. 4.2. Laying the Groundwork for Successful Communication. 4.3. Setting the Context. 4.4. Managing Expectation. 4.5. Make the Audience Care. 4.6. Atomizing Knowledge. 4.7. Levels of Understanding. 4.8. Gathering Information on Processes and Data. 4.9. Communicating with a Technical Audience. 4.10. Guiding the Conversation. 4.11. Using Data Visualization Effectively. 4.12. Minimizing Misleading Communication. 4.13. Spreading your Message. 4.14. Communications Example: Kidney Exchange Model. 5. Experience. 5.1. Organizational Experience. 5.2. Types of Experience. 5.3. Specialists Versus Generalists. 5.4. Learning Through Failure. 5.5. Starting Off: Creating Ways to Gain Experience. 5.6. Analytics Self Care. 6. Convince Them. 6.1. The Compelling Analytics Message. 6.2. Dimensions of Model Success. 6.3. Creating and Sustaining the Change. 6.4. How the Elements Interact. 6.5. Data and Denim. 7. Conclusion. 7.1. Why the Human Element Matters. 7.2. The Human Advantage over Automation. 7.3. Summing it Up. 7.4. Putting into Practice.