Fame Attack

The Inflation of Celebrity and its Consequences

By: Chris Rojek

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Paperback | 1 March 2012 | Edition Number 1

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208 Pages

Dimensions(cm)
24.13 x 15.88 x 1.91

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Media power is a crucial, although often taken for granted, concept. We assume, for example, that the media are "powerful"; if they were not, why would there be so many controversies over the regulation, control and impact of communicative institutions and processes? Further, we assume that this "power" is somehow problematic; audiences are often treated as highly susceptible to media influence and too much "power" in the hands of one organization or individual is seen as risky and potentially dangerous. Such concerns have motivated a whole series of academic texts on media impact, influence and effects.

Yet it is still not clear what we mean by media power or how effective it is. This book evaluates contrasting definitions of media power and looks at the key sites in which power is negotiated, concentrated and resisted - politically, technologically and economically.

Combining an evaluation of both previous literature and new research, the book seeks to establish an understanding of media power which does justice to the complexities and contradictions of the contemporary social world. It will be important reading for undergraduates, postgraduates and scholars alike.

Industry Reviews

In Fame Attack, Chris Rojek makes a powerful argument for recognising the crucial role that celebrity plays in our media culture, as well as the contribution played by the publicity industries in managing that role. Rejecting elite or taste-based dismissals of celebrity, this a brave and nuanced confrontation of the downside of contemporary celebrity as a cultural formation. * Graeme Turner, University of Queensland, Australia *

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