This is a clinical dissection of a family and company, with blue riband Australian pedigrees, on their way down, down, down to their ignominious downfall. However the cover design is misleading: admittedly, Young Warwick Fairfax blew his inheritance and trashed the company and family names by his premature bid to take over and, admittedly, Gina Rinehart made a mysterious, and perhaps alarming, foray into the Fairfax Media share register late in the piece. But the real culprits for Fairfax's demise are the chairmen and board members of recent years, who not only never understood their own newspapers but also didn't understand the Internet, despite plenty of prior warning of its game-changing importance. Fairfax just didn't, and still doesn't, have the wily cunning, foresight and bravado of Murdoch and Packer and the cleverness and innovation of the dot.com entrepreneurs. This is a 21st century parable of how to turn a big business into a small one. Every Fairfax shareholder should read this book to find out exactly how and why their investment went into freefall so quickly.