Eye-Tracking

A Guide for Applied Linguistics Research

By: Kathy Conklin, Ana Pellicer-SÃ¡nchez, Gareth Carrol

Write A Review

Hardcover | 15 March 2018

At a Glance

Hardcover
248 Pages

Dimensions(cm)
24.41 x 16.99 x 1.6

Hardcover

RRP $197.95

$192.99

or 4 interest-free payments of $48.25 with

or

Ships in 5 to 7 business days

Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.

Industry Reviews

'This practical guide to the application of eye-tracking technology will be key in realising the potential of this methodology to further our understanding of language processing. The book will inform and inspire researchers working across and beyond applied linguistics who are, or are considering, using eye-tracking data in their work.' Tess Fitzpatrick, Swansea University

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.