People use online social forums for all sorts of reasons, including political conversations, regardless of the site's main purpose. But what leads some of these people to take their online political activity into the offline world of activism?
In Expect Us, Jessica L. Beyer looks at political consciousness and action in four communities, each born out of chaotic online social spaces that millions of individuals enter, spend time in, and exit moment by moment: Anonymous (4chan), IGN, World of Warcraft, and The Pirate Bay. None of these sites began as places for political organization per se, but visitors to each have used them as places for political engagement to one degree or another. Beyer explains the puzzling emergence of political engagement in these disparate social spaces and offers reasons for their varied capacity to generate political activism. Her comparative ethnography of these four online communities demonstrates that the technological organization of space itself has a strong role in determining the possibility of political mobilization. Overall, she shows that political mobilization rises when a site provides high levels of anonymity, low levels of formal regulation, and minimal access to small-group
interaction. Furthermore, her findings reveal that young people are more politically involved than much of the civic engagement literature suggests.
Expect Us offers surprising and compelling insights for anyone interested in understanding which factors and online environments lead to the greatest amount of impact offline.
Industry Reviews
"In Expect Us, Beyer's remarkably rich empirical research on online spaces and groups turns conventional thinking about what generates protest on its head. Most social movement scholars assume that close, personal, and long-term relationships are necessary for high-cost activism. But Beyer shows that online, anonymous spaces can actually be far more supportive of high-cost activism and that online spaces that facilitate close, personal relationships
actually decrease the likelihood of activism. Contrary to many scholars' assumptions that entertainment-based media uses are corrosive to political participation, Beyer shows that a large amount of political talk
and notable political action can develop from entertainment-focused spaces. This book is a must read for scholars of online activism and contemporary activism more generally. Expect Us should radically change how we think about the origins of protest in a networked society." --Jennifer Earl, Prof. of Sociology, Univ. of Arizona
"lExpect Us makes an important contribution to movement scholarship. In particular it upends the notion that mobilization relies on close and preexisting social networks."
--Austin Choi-Fitzpatrick, University of San Diego
"lExpect Us is most fascinating in its ethnographic narrative of the operations and interactions in the individual online communities, a narrative that can only come from long periods of immersion." --Guobin Yang, University of Pennsylvania, American Sociological Association
