Everything But the Coffee

Learning about America from Starbucks

By: Bryant Simon

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Paperback | 9 February 2011 | Edition Number 1

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320 Pages

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2.27 x 1.53 x 0.2

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Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

Industry Reviews

"Those who frequent Starbucks will enjoy Simon's range of topics, from business matters to the music played to the (very American) concept of 'self-gifting.'" Publishers Weekly "Simon's book is a fascinating, sometimes dispiriting look at how Starbucks is emblematic of some deeper socioeconomic phenomena at work in this country over the past decade and a half." -- Mike Miliard Boston Phoenix "A thoughtful, in-depth study." World Wide Work

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Non-Fiction Industry & Industrial Studies Service Industries Hospitality Industry Society & Culture Cultural Studies Popular Culture Business & Management Cooking, Food & Drink Beverages Sociology & Anthropology History

Specific Events & Topics in History Social & Cultural History

Acknowledgments	p. ix
Introducing the Starbucks Moment	p. 1
Real Coffee	p. 21
Predictability the Individual Way	p. 58
It Looks like a Third Place	p. 82
Self-Gifting and Retail Therapy	p. 122
Hear Music for Everyday Explorers	p. 149
Not-So-Green Cups	p. 173
Sleeping Soundly in the Age of Globalization	p. 201
Afterword	p. 239
A Note on the Research	p. 247
Notes	p. 253
Selected Bibliography	p. 279
Index	p. 289
Table of Contents provided by Ingram. All Rights Reserved.

Everything But the Coffee

Learning about America from Starbucks

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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