Persuasion isn't just for sales or boardrooms — it's part of everyday life. Whether you're asking for a raise, pitching an idea, or guiding a conversation, subtle influence shapes the outcome.
In Everyday Persuasion**, Ethan Cross** shows you how to use proven psychological principles and communication techniques to gain cooperation, inspire trust, and guide decisions — all without manipulation.
Inside, you'll learn how to:
- Build instant rapport and trust in conversations.
- Frame your message for maximum impact.
- Use body language and tone to reinforce influence.
- Ask the right questions to lead people toward "yes."
- Apply persuasion techniques ethically in both work and personal life.
Packed with simple strategies, case studies, and ready-to-use techniques, Everyday Persuasion helps you become more influential in a way that feels authentic and natural.
