| Preface to the Second Edition | p. xi |
| Introduction | p. 1 |
| Where We've Been | |
| Ethnography in the Good Old Days | p. 11 |
| Where in the World Do You Think You Are Going? | p. 15 |
| The Problem of Where? A Personal Account | p. 16 |
| In Place of Place | p. 21 |
| Keeping Ethnography in Perspective | p. 28 |
| A Watershed: Spradley and McCurdy's The Cultural Experience | p. 32 |
| Where Do You Think You Are Going? | p. 36 |
| A Way of Looking and a Way of Seeing | |
| Ethnography as a Way of Looking | p. 43 |
| Participant Observation-The Catch-All Label | p. 46 |
| Experiencing, Enquiring, and Examining | p. 48 |
| Experiencing: Distinguishing between Observers and Participant Observers | p. 50 |
| Enquiring: When Researchers Ask | p. 54 |
| Examining: Archival Strategies | p. 62 |
| The Appeal of an Ethnographic Approach to Research | p. 65 |
| Ethnography as a Way of Seeing | p. 69 |
| Ethnography as More Than Method | p. 71 |
| Following the Ethnographic Tradition in Anthropology | p. 72 |
| What Is an Ethnographic Question? | p. 73 |
| The Scale of the Ethnographic Project | p. 76 |
| Great Expectations or Mission Impossible? | p. 79 |
| On Finding Difference Enough | p. 80 |
| Attributing Culture | p. 82 |
| More Expectations | p. 83 |
| On Getting Enough Detail | p. 84 |
| A Cross-Cultural Perspective | p. 88 |
| Ethnography as Idiosyncratic | p. 94 |
| The Ethnographer's Task | p. 95 |
| Culture and Ethnography Under Siege | p. 100 |
| Ethnographic Applications | |
| Traditional Ethnography and Ethnographic Tradition | p. 105 |
| Ethnography by the Numbers | p. 108 |
| Replicating or Adapting an Existing Model | p. 111 |
| Combining Features from Several Models | p. 115 |
| Working from a Standard Plan | p. 118 |
| Proposing One's Own Set of Categories | p. 121 |
| Other Alternatives | p. 126 |
| The Introductory Text as Informal Field Guide | p. 127 |
| A Modular Approach | p. 131 |
| Getting a Start and Building On Later | p. 132 |
| Meeting Ethnographic Criteria the Low-Risk Way | p. 133 |
| Ethnography from Inside Out | p. 137 |
| How Critical Is "Difference" in Doing Ethnography? | p. 139 |
| Emic and Etic | p. 141 |
| Insiders and Outsiders | p. 143 |
| The Ethnographer Tells the Story of a People | p. 145 |
| The Anthropological Life History | p. 150 |
| Working with One Informant | p. 156 |
| The Ethnographer Helps People Tell Their Story | p. 158 |
| The Ethnographic Autobiography | p. 159 |
| The People Tell Their Own Story | p. 160 |
| The Difficulties with Native Ethnography | p. 164 |
| The Native Goes Anthropologist | p. 169 |
| Coda | p. 171 |
| Ethnographic Matters | |
| Hurried Ethnography for Harried Ethnographers | p. 177 |
| How Having Too Much Time Can Work Against the Ethnographer | p. 178 |
| Working Within Rigorous Time Constraints | p. 181 |
| Ethnographic Reconnaissance | p. 187 |
| Incorporating Ethnographic Reconnaissance as a Research Strategy | p. 190 |
| Systematic Data Collection | p. 195 |
| Stepwise Research | p. 198 |
| Ethnography's Many Faces | p. 201 |
| Ethnographic Fiction: The Don Juan Capers | p. 202 |
| Ethnographic Fiction: A Broader Look | p. 206 |
| Taking the "Ethnographic Approach" | p. 208 |
| Ethnographic Evaluation | p. 209 |
| An Attractive Appendage to Other Fields | p. 210 |
| Autoethnography | p. 211 |
| So Far | p. 212 |
| Does It Matter Whether or Not It's Ethnography? | p. 215 |
| Seven Reasons Why It Matters | p. 217 |
| Can You Do Ethnography Without Embracing the Culture Concept? | p. 225 |
| Ethnography as a Piece of Cake | p. 227 |
| Analogy to the Rescue, One More Time | p. 230 |
| Essential Ingredients and Ethnography | p. 231 |
| Writing with Culture | p. 239 |
| Cultural Patterning | p. 244 |
| Culture Revisited | p. 246 |
| A Piece of Cake? | p. 252 |
| Writing Ethnography | p. 255 |
| Getting Started | p. 256 |
| The Editing Process | p. 260 |
| Care and Feeding of Budding Authors | p. 261 |
| A Few Pointers on Writing | p. 261 |
| You and the Computer | p. 262 |
| Editing for Publication: Surprise, Surprise | p. 263 |
| End of the Line | p. 264 |
| Ethnography Matters: Looking Ahead, Looking Back | p. 265 |
| Ethnographic Futures and the Future of Ethnography | p. 266 |
| Ethnography in the Professional Career | p. 271 |
| Ethnography as Occupation and Preoccupation | p. 277 |
| Everybody an Ethnographer? | p. 280 |
| The "Ethics" Shadow | p. 282 |
| References and Select Bibliography | p. 291 |
| Name Index | p. 325 |
| Subject Index | p. 331 |
| About the Author/About the Book | p. 337 |
| Table of Contents provided by Ingram. All Rights Reserved. |
