Essential Communication Strategies

For Scientists, Engineers, and Technology Professionals

By: Herbert Hirsch

Write A Review

Paperback | 1 December 2002 | Edition Number 2

At a Glance

Paperback
200 Pages

Edition Type
Revised

Dimensions(cm)
22.86 x 15.49 x 1.4

Paperback

$94.55

or 4 interest-free payments of $23.64 with

Ships in 5 to 7 business days

Learn the tricks-of-the-trade of becoming a great technical communicator Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it? Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction. Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. Using scripting, you will master the fundamental principles of communicating: <ul> <LI> How to grab the reader's or audience's attention from the start <LI> How to maintain the connection while proceeding smoothly from topic to topic <LI> How to provide the substantiation for the points you made <LI> How to communicate with people from other groups, such as marketers, investors, users, and others <LI> How to overcome such obstacles as fear, boredom, and aversion to your material </ul> Distilling the art of communication to its essence, Essential Communication Strategies empowers you to communicate with confidence and authority in every situation, to every audience.

Industry Reviews

"...light-hearted text combines proven techniques, advice, and real?world examples..." (Mechanical Engineering, May 15, 2003)

"...cheerily demystifies technical writing and presentation..." (American Scientist, September-October 2003)

"...a worthwhile book and I would recommend it to those looking to shore up their communications skills..." (Clinical Chemistry, Vol. 49, No. 12)

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.