English for Business Studies Student's Book

A Course for Business Studies and Economics Students

By: Ian MacKenzie

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Paperback | 1 April 2010 | Edition Number 3

At a Glance

Paperback
191 Pages

Edition Type
Revised

Dimensions(cm)
25.4 x 19.05 x 1.27

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This best selling course has been thoroughly revised to meet the needs of today''s business and economics students. English for Business Studies Third Edition reflects recent changes in the world''s business and economic environment, featuring new units including Corporate Social Responsibility and Venture Capital. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about key concepts in business and economics. Using case studies, discussions and role-plays, the course helps learners to develop and defend their own viewpoints, and new audio featuring authentic interviews with business people offers realistic listening practice.

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Non-Fiction Business & Management Business Communication & Presentation Teaching English (ELT)ELT Learning Material & Coursework ELT English for Specific Purposes ELT English for Business

Thanks	p. 3
Introduction to the learner	p. 6
Map of the book	p. 7
Management
Management	p. 10
Work and motivation	p. 15
Company structure	p. 21
Managing across cultures	p. 26
Recruitment	p. 30
Women in business	p. 38
Production
The different sectors of the economy	p. 42
Production	p. 47
Logistics	p. 51
Quality	p. 56
Marketing
Products	p. 60
Marketing	p. 64
Advertising	p. 69
Finance
Banking	p. 73
Venture capital	p. 77
Bonds	p. 81
Stocks and shares	p. 86
Derivatives	p. 91
Accounting and financial statements	p. 95
Market structure and competition	p. 100
Takeovers	p. 105
Economics
Government and taxation	p. 109
The business cycle	p. 114
Corporate social responsibility	p. 119
Efficiency and employment	p. 124
Exchange rates	p. 128
International trade	p. 132
Economics and ecology	p. 136
Role cards	p. 142
Audio scripts	p. 156
How to give a good presentation	p. 181
Writing emails, letters and reports	p. 185
Acknowledgements	p. 190
Table of Contents provided by Ingram. All Rights Reserved.

English for Business Studies Student's Book

A Course for Business Studies and Economics Students

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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