Emery

Sustainable Marketing

By: Barry Emery

Write A Review

eText | 25 December 2020 | Edition Number 1

At a Glance

Format
ePUB

eText

$65.00

or 4 interest-free payments of $16.25 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing.

The author starts by considering the background of traditional marketing in order to understand the changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice, this book is the most complete and accessible introduction to Sustainable Marketing on the market.

Key themes covered in the book include:

· Current developments in the marketing environment and their role in stimulating or impeding the progress of sustainability

· The nature of consumption in relation to sustainability

· The underlying attitudes of consumers towards sustainable consumption