Electronic Markets

Benefits, Costs and Risks

By: Craig Standing (Editor)

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Hardcover | 15 December 2009 | Edition Number 1

At a Glance

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228 Pages

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21.59 x 13.97 x 1.42

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This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

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You Can Find This Book In

Non-Fiction Business & Management Business Aspects of E-Commerce Management & Management Techniques Industry & Industrial Studies Distributive Industries Retail Sector Economics Medicine Medicine in General Medical Sociology Computing & I.T.

Databases Data Capture & Analysis

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Paperback

Published: 21st October 2009

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List of Tables and Figures	p. vii
Notes on the Contributors	p. ix
Online Retailing, Electronic Marketplaces and Electronic Collaboration	p. 1
Online Retailing
Matching E-tailing Strategies to Customers' Behaviour: Three Levels of Interaction	p. 11
The Customer Perspective of E-Service Quality: An Empirical Study	p. 36
Consumer Value within a Click-and-Mortar Construct	p. 62
A Framework of Two Tiers to Enhance Trust in Recommender Systems	p. 84
Knowledge Sharing and Electronic Collaboration
Barriers to Electronic Clustering	p. 105
Assessing the Value of Knowledge: A Knowledge Market Perspective	p. 121
Electronic Marketplaces and Portals
The Relationship Between Electronic Marketplace Strategy and Structure	p. 133
The Use and Perception of E-marketplaces: An Institutional Perspective	p. 160
Designing Community into an E-Marketplace	p. 174
The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME E-Commerce Adoption	p. 190
Index	p. 213
Table of Contents provided by Ingram. All Rights Reserved.

Electronic Markets

Benefits, Costs and Risks

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

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