Eco Illusions

Name: Eco Illusions
Brand: Emerald Publishing Ltd
Price: 319.75 AUD
Availability: PreOrder

Unmasking Greenwashing in the Shared Economy

By: Pawan Kumar (Editor), Sumesh S. Dadwal (Editor), Pooja Khanna (Editor)

Write A Review

Hardcover | 17 March 2026

At a Glance

Hardcover
370 Pages

Dimensions(cm)
22.86 x 15.24 x 2.24

Hardcover

$319.75

or 4 interest-free payments of $79.94 with

Available: 17th March 2026

Preorder. Will ship when available.

Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally conscious than they actually are.

Eco Illusions: Unmasking Greenwashing in the Shared Economy explores the trends, issues, practices, and models of greenwashing within the shared economy. This edited collection examines the strategic and operational tactics that companies use to promote misleading environmental claims and create eco-friendly images that may not reflect reality. Authors analyse how shared economy businesses employ greenwashing strategies to present themselves as environmentally conscious, even when their actions contradict their claims. The collection provides recommendations for establishing credible Environmental, Social, and Governance (ESG) standards and legal regulations. It also offers practical advice to stakeholders on how to verify green claims and encourages companies to adopt ethical practices and greater transparency in their operations.

By equipping readers with knowledge and practical tools to identify misleading environmental claims, Eco Illusions empowers stakeholders to advocate for more authentic and transparent business practices in the shared economy.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.