Sales & Marketing Management eTextbooks

Business to Business Marketing Management

A Global Perspective

The Power of Arts-Based Pedagogies

Transforming Mindsets to Shape Our Future

Strategic Altruism

Total Strategy Inspired by Kazuo Inamori's Management Philosophy

National Culture and Corporate Responses to Climate Change

Sociopolitical Advocacy and the Role of Public Relations

Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs

Social Impact for Cultural Organizations

A Toolkit for Creating Change

Marketing

The Basics

The Routledge Companion to Arts Marketing

Routledge Companions in Marketing, Advertising and Communication

Cooperativism at Work

Worker-owned Cooperatives Across the World

Essentials of Pricing Analytics

Tools and Implementation with Excel

Business Model Disclosure in Non-Financial Reporting

Routledge Studies in Accounting

Corporate Governance

Values, Ethics and Leadership

Sustainable Brand Leadership

How to Build a Lasting Legacy

Data-Driven Marketing Strategy

How to apply data to achieve measurable results

Marketing Technology

Integrating Martech for Transformational Marketing

Principles of Marketing Analytics

Understand Data-Driven Decision-Making

Luxury Marketing

Develop Innovative Marketing Strategies for Luxury Brands

Brand Protection in the Online World

A Comprehensive Guide

Future-Ready Retail

How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets

Elite Sales Strategies

A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

The Customer Education Playbook

How Leading Companies Engage, Convert, and Retain Customers

Revenue Operations

A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

Managing Airports

6th Edition - An International Perspective

Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers

The Mindset, Strategies, and Tactics of Successful Rainmakers

Selling the Price Increase

The Ultimate B2B Field Guide for Raising Prices Without Losing Customers

The Direct to Consumer Playbook

The Stories and Strategies of the Brands that Wrote the DTC Rules

Using Behavioral Science in Marketing

Drive Customer Action and Loyalty by Prompting Instinctive Responses

The Martech Handbook

Build a Technology Stack to Attract and Retain Customers

Innovative B2B Marketing

New Models, Processes and Theory

Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

Indigenous People and Economic Development

An International Perspective

E-Commerce Website Optimization

Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

Stand-out Marketing

How to Differentiate Your Organization in a Sea of Sameness

Selling Transformed

Develop the Sales Values which Deliver Competitive Advantage

Leading the Customer Experience

How to Chart a Course and Deliver Outstanding Results

Executive Engagement Strategies

How to Have Conversations and Develop Relationships that Build B2B Business

Video Marketing

Create Engaging Video Campaigns to Drive Brand Growth and Sales

A Practitioner's Guide to Account-Based Marketing

Accelerating Growth in Strategic Accounts

The Enigma of Climate Inaction

Why Are We Doing Nothing (or Almost Nothing) in the Face of Catastrophe?

Smart Parts Pricing

How to Price in After-Sales to Maximize Profitability

Sustainability and Luxury Management

Strategy, Measurement and Value

Sustainable Development Goals and Business Dynamics

Theoretical Advances and Practical Insights

Digital Marketing in Practice

Design, Implement and Measure Effective Campaigns

Digital Marketing for Travel Brands

Practical Strategies for Effective Marketing

International Fashion Marketing

Strategic Management and Promotion for Global Fashion Brands

Marketing

Theory, Evidence, Practice

Sales Growth

Five Proven Strategies from the World's Sales Leaders

Sales Management For Dummies

Online Marketing for Busy Authors

A Step-by-Step Guide

Sales EQ

How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

Power Phone Scripts

500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales

Objections

The Ultimate Guide for Mastering The Art and Science of Getting Past No

LinkedIn Sales Navigator For Dummies

Account-Based Marketing

How to Target and Engage the Companies That Will Grow Your Revenue

Customer Experience For Dummies

Insight Selling

Surprising Research on What Sales Winners Do Differently

The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

UnSelling

The New Customer Experience

Selling For Dummies

Salesforce Service Cloud For Dummies

Sales Presentations For Dummies

Fanatical Prospecting

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Marketing and the Common Good

Essays from Notre Dame on Societal Impact

Successful Marketing Communications

A Practical Guide to Planning and Implementation

Strategic Performance Management

Leveraging and Measuring Your Intangible Value Drivers

Product Marketing for Technology Companies

Offensive Marketing

Marketing Logistics

Marketing Finance

Turning Marketing Strategies into Shareholder Value

Meeting Customer Needs

Internal Marketing

Tools and Concepts for Customer Focused Management

Fundamentals and Practice of Marketing

CIM Revision Cards Marketing Communications

CIM Revision Cards

CIM Revision Cards Marketing Planning

CIM Revision Cards

Channel Advantage, The

Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit

Contemporary Sales Force Management

Marketing Research for Managers

Marketing Wireless Products

Marketing

Market-Driven Thinking

Achieving Contextual Intelligence

Divorce, Family Structure, and the Academic Success of Children

Essential Law for Marketers

Creating Organizational Advantage

Creating a Sustainable Economy

An Institutional and Evolutionary Approach to Environmental Policy

Make Yourself Clear

How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood

Hacking Sales

The Playbook for Building a High-Velocity Sales Machine

Sell More Faster

The Ultimate Sales Playbook for Startups

Kellogg on Branding in a Hyper-Connected World

INKED

The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal

Connecting With Consumers

Marketing For New Marketplace Realities

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

Innovation in Banking and Financial Intermediaries

The Disruptive Role of ESG Policies and Fintech Players

Managing Winning Proposals

The Fundamentals

AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

Corporate Environmental Responsibility and Pollution Control Laws

The Case of Oil Spills in the Niger Delta

Luxury Marketing and Brand Strategy

Theory and Practice for a Changing World

Sustainability Accounting and Accountability

Realising Good Growth

A Practical Guide for Business Leaders

Perspectives in Agile Sustainable Practices and Business Value

Contemporary Management Practices

Sustainability Reporting and Blockchain Technology

Routledge Studies in Accounting