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Dressing for Austerity : Aspiration, Leisure and Fashion in Post-war Britain - Dr Geraldine Biddle-Perry

Dressing for Austerity

Aspiration, Leisure and Fashion in Post-war Britain

By: Dr Geraldine Biddle-Perry

eBook | 30 April 2017

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A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.

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Non-FictionSociety & CultureCultural StudiesFashion & SocietySocial GroupsGender StudiesGender Studies: Men and BoysGender Studies: Women and GirlsArts & EntertainmentDesign, Industrial & Commercial Arts, IllustrationFashion & Textiles DesignHistory of Fashion
HistoryMilitary HistorySecond World WarSpecific Events & Topics in HistorySocial & Cultural HistoryGeneral & World HistorySociology & AnthropologySociologySociology & Customs & TraditionsAnthropologySocial & Cultural Anthropology, Ethnography

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