Donor Focused Strategies for Annual Giving

By: Karla Williams

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Paperback | 8 July 2003

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287 Pages

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27.94 x 21.59 x 1.91

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Whether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. With Donor Focused Strategies for Annual Giving, you'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model--the annual integrated development program--today's most donor-sensitive, effective fund raising strategy for the long term.

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Non-Fiction Social Services & Welfare Social Welfare & Social Services Social Work Charities Business & Management Ownership & Organisation of Enterprises Non-Profitmaking Organisations Medicine Medicine in General Health Systems & Services Medical Administration & Management

Education Management & Management Techniques Booktopia Publisher Services Jones & Bartlett Learning

Preface
Acknowledgments
Organized Philanthropy and Fund-Raising History and Practices	p. 1
The Annual Integrated Development Process: A Multidimensional Activity with Eleven Steps	p. 31
Creating an Environment for Philanthropy to Flourish: Steps 1 and 2 in the Annual Integrated Development Process	p. 47
Building a Constituent Base by Focusing on Donors' Wants, Needs, and Interests: Step 3 in the Annual Integrated Development Process	p. 67
Identifying and Building the Case for Annual Support: Step 4 in the Annual Integrated Development Process	p. 103
Strategies for Success: Annual Giving Objectives	p. 145
Matching Institutional Needs with Donor Interests: Steps 5 and 6 in the Annual Integrated Development Process	p. 183
Key Ingredients of the Annual Development Plan: Step 7 in the Annual Integrated Development Process	p. 225
Designing the Infrastructure: Steps 8 through 11 in the Annual Integrated Development Process	p. 247
Bibliography	p. 279
Index	p. 281
Table of Contents provided by Blackwell. All Rights Reserved.

Donor Focused Strategies for Annual Giving

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