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Doing Focus Groups : Qualitative Research Kit - Rosaline S.  Barbour

Doing Focus Groups

By: Rosaline S. Barbour

Paperback | 29 September 2018 | Edition Number 2

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Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

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