Doing Focus Groups

By: Rosaline S. Barbour

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Paperback | 13 January 2018 | Edition Number 2

At a Glance

Paperback
224 Pages

Edition Type
Revised

Dimensions(cm)
22.5 x 15.5 x 0.5

Paperback

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Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

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