Doing Ethnography

By: Giampietro Gobo, Andrea Molle

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Paperback | 27 December 2016 | Edition Number 2

At a Glance

Paperback
352 Pages

Edition Type
Revised

Dimensions(cm)
24.13 x 17.15 x 1.91

Paperback

RRP $110.50

$62.95

43%OFF

In Stock and Aims to ship in 3-4 business days

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:

Autoethnography
Digital Ethnography
Visual Ethnography
Feminist Ethnography
Managing and Analysing data

This is an ideal companion for every novice researcher.

Industry Reviews

In this elegant how-to book, the authors expand and deepen our understanding of ethnography and provide novices with a set of exercises and hands-on ways for getting the seat of their pants dirty in the social world. It explores emerging methodological approaches and challenges in ethnography, like studying people for whom life often happens more online than off it. Like a good cookbook, what it does best is simple: it makes you want to get into the kitchen. -- Iddo Tavory This excellent, informative second edition extensively revises the text with a range of contemporary examples and case studies, more diverse readings for each chapter and an expanded section on visual and online ethnographies. An accessible and comprehensive introduction to ethnography and the key authors and ideas in the field, this is highly suitable for post graduates and established qualitative researchers. -- Amanda Bingley

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