Do Something Different

Proven Marketing Techniques to Transform Your Business

By: Jurgen Wolff

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Paperback | 1 October 2007 | Edition Number 1

At a Glance

Paperback
240 Pages

Dimensions(cm)
0.1 x 0.1 x 0.1

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Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.

Industry Reviews

"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Fiction Modern & Contemporary Fiction Business Communication & Presentation Management & Management Techniques

Series foreword
Preface
It's about what they want, not about what you want	p. 5
Your marketing techniques must be congruent with your product or service	p. 17
Ask and you shall receive (probably)	p. 29
Curiosity kills the cat - and attracts the customer	p. 43
People are bored with the usual - give them something different	p. 55
Everybody loves a freebie	p. 63
Consider the eye of the beholder	p. 77
Time is not money - it's more valuable than money	p. 91
Make it newsworthy	p. 103
It isn't over until you say it's over	p. 113
Consider the opposite	p. 125
Learn from the competition - and everybody else	p. 139
No man (or woman or business) is an island	p. 155
Use the power of multiple strategies	p. 169
How to brainstorm	p. 181
The pros' view of marketing	p. 189
How to create your own marketing plan	p. 205
Table of Contents provided by Blackwell. All Rights Reserved.

Do Something Different

Proven Marketing Techniques to Transform Your Business

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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