Foreword xiii
Preface xv
About Techstars xix
Introduction 1
Chapter 1 Do More Faster 3
David Cohen
Chapter 2 Do or Do Not; There Is No Try 7
Brad Feld
Theme One: Idea and Vision 9
Chapter 3 Trust Me, Your Idea Is Worthless 13
Tim Ferriss
Chapter 4 Start with Your Passion 17
Kevin Mann
Chapter 5 Look for the Pain 21
Isaac Saldana
Chapter 6 Get Feedback Early 25
Nate Abbott and Natty Zola
Chapter 7 Usage Is Like Oxygen for Ideas 29
Matt Mullenweg
Chapter 8 Forget the Kitchen Sink 33
David Cohen
Chapter 9 Find That One Thing They Love 37
Darren Crystal
Chapter 10 Don’t Plan. Prototype! 39
Greg Reinacker
Chapter 11 You Never Need Another Original Idea 43
Niel Robertson
Chapter 12 Get It Out There 45
Sean Corbett
Chapter 13 Avoid Tunnel Vision 49
Bijan Sabet
Chapter 14 Focus 51
Jared Polis
Chapter 15 Iterate Again 55
Colin Angle
Chapter 16 Fail Fast 59
Alex White
Chapter 17 Pull the Plug When You Know It’s Time 63
Paul Berberian
Chapter 18 Love Doesn’t Scale, or Does It? 67
Nicole Glaros
Chapter 19 Reconciling Vision and Focus 71
David Cohen
Theme Two: People 73
Chapter 20 Be Open to Randomness 75
David Cohen
Chapter 21 Entrepreneurship Is a Group Sport 79
Mark O’Sullivan
Chapter 22 Avoid Cofounder Confl ict 83
Dharmesh Shah
Chapter 23 Hire People Better than You 87
Will Herman
Chapter 24 How to Find and Engage Mentors 91
David Cohen
Chapter 25 Hire Slowly, Fire Quickly 99
Matt Blumberg
Chapter 26 If You Can Quit, You Should 103
Laura Fitton
Chapter 27 Build a Balanced Team 107
Alex White
Chapter 28 Startups Seek Friends 111
Micah Baldwin
Chapter 29 Engage Great Mentors 115
Emily Olson
Chapter 30 The Mentor Manifesto 119
David Cohen
Chapter 31 Define Your Culture 123
Greg Gottesman
Chapter 32 Two Strikes and You Are Out 129
Brad Feld
Chapter 33 Karma Matters 133
Warren Katz
Theme Three: Working Effectively 137
Chapter 34 Assume That You’re Wrong 139
Howard Diamond
Chapter 35 Make Decisions Quickly 143
Ari Newman
Chapter 36 It’s Just Data 145
Bill Warner
Chapter 37 Use Your Head, then Trust Your Gut 149
Ryan McIntyre
Chapter 38 Progress Equals Validated Learning 153
Eric Ries
Chapter 39 The Plural of Anecdote Is Not Data 157
Brad Feld
Chapter 40 Don’t Suck at Email 161
David Cohen
Chapter 41 Use What’s Free 165
Jason Seats
Chapter 42 Be Tiny Until You Shouldn’t Be 169
Jeffrey Powers
Chapter 43 Don’t Celebrate the Wrong Things 173
Rob Johnson
Chapter 44 Be Specific 179
Brad Feld
Chapter 45 Learn from Your Failures 181
Fred Wilson
Chapter 46 Quality over Quantity 183
Andy Smith
Chapter 47 Have a Bias Toward Action 187
Ben Casnocha
Theme Four: Product 191
Chapter 48 Don’t Wait Until You Are Proud of Your Product 193
Ajay Kulkarni and Andy Cheung
Chapter 49 Find Your Whitespace 197
Raj Aggarwal
Chapter 50 Focus on What Matters 201
Dick Costolo
Chapter 51 Obsess over Metrics 203
Dave McClure
Chapter 52 Avoid Distractions 205
Andy Sack
Chapter 53 Know Your Customer 209
Bill Flagg
Chapter 54 Beware the Big Companies 213
Michael Zeisser
Chapter 55 Throw Things Away 215
Eric Marcoullier
Chapter 56 Pivot 219
Rob Hayes
Theme Five: Fundraising 221
Chapter 57 There’s More than One Way to Raise Money 223
Brad Feld
Chapter 58 Beware of Angel Investors Who Aren’t 227
David Cohen
Chapter 59 Don’t Forget about Bootstrapping 231
David Brown
Chapter 60 You Don’t Have to Raise Money 235
Joe Aigboboh and Jesse Tevelow
Chapter 61 Seed Investors Care about Three Things 239
Jeff Clavier
Chapter 62 Practice Like You Play 243
Alex White
Chapter 63 If You Want Money, Ask for Advice 247
Nicole Glaros
Chapter 64 Show, Don’t Tell 251
Brad Feld
Chapter 65 Turn the Knife after You Stick It In 253
David Cohen
Chapter 66 Don’t Overoptimize on Valuations 257
Kirk Holland
Chapter 67 Get Help with Your Term Sheet 261
Jason Mendelson
Chapter 68 Focus on the First One-Third 265
Brad Feld
Theme Six: Legal and Structure 267
Chapter 69 Choose the Right Company Structure 269
Brad Feld
Chapter 70 Form the Company Early 273
Brad Bernthal
Chapter 71 Default to Delaware 277
Jon Taylor
Chapter 72 Lawyers Don’t Have to Be Expensive 279
Michael Platt
Chapter 73 Vesting Is Good for You 283
Jon Fox
Chapter 74 Your Brother-in-Law Is Probably Not the Right Corporate Lawyer 287
Brad Feld
Chapter 75 To 83(b) or Not to 83(b), There Is No Question 291
Matt Galligan
Theme Seven: Work–Life Harmony 295
Chapter 76 Discover Work–Life Harmony 297
Brad Feld
Chapter 77 Practice Your Passion 301
Eran Egozy
Chapter 78 Follow Your Heart 305
Mark Solon
Chapter 79 Turn Work into Play 309
Howard Lindzon
Chapter 80 Don’t Make Yourself Indispensable 313
David Cohen
Chapter 81 Get Out from Behind Your Computer 315
Seth Levine
Chapter 82 Stay Healthy 319
Andy Smith
Chapter 83 Get Away from It All 323
Amy Batchelor
Conclusion 327
Appendix 1: The Evolution of Techstars 331
Appendix 2: Original Edition’s Foreword 345
Appendix 3: Where Are the Techstars Companies Now? 349
About the Authors 355
Acknowledgments 357
Index 359
