Get Free Shipping on orders over $49
Divine Enterprise : Gurus and the Hindu Nationalist Movement - Lise McKean

Divine Enterprise

Gurus and the Hindu Nationalist Movement

By: Lise McKean

Paperback | 15 May 1996 | Edition Number 1

At a Glance

Paperback


RRP $72.95

$58.75

19%OFF

or 4 interest-free payments of $14.69 with

 or 

Ships in 5 to 7 business days

Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, Lise McKean explores the complex interrelations among religion, the political economy of India, and global capitalism.

In this close look at the business of religion, McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage of Hindu institutions makes competition for its support greater than ever. Using materials from guru's publications, the press, and extensive field research, McKean examines how participation by upper-caste ruling class groups in the Divine Life Society and other Hindu organizations further legitimates their own authority.

With a remarkable selection of photographs and advertisements showing icons of spirituality used to sell commodities from textiles to cement to comic books, McKean illustrates the pervasive presence of Hindu imagery in India's burgeoning market economy. She shows how gurus popularize Hindu nationalism through imagery such as the goddess, Mother India, and her martyred sons and daughters.

More in Asian History

In Praise of Shadows and Other Essays - Junichiro Tanizaki

RRP $27.99

$24.75

12%
OFF
Days of Love and Rage : A Story of Revolution - Anand Gopal

RRP $51.95

$40.75

22%
OFF
Men in the Sun : And Other Palestinian Stories - Keira Lykourentzos

RRP $24.99

$21.75

13%
OFF
The Anarchy : The Relentless Rise of the East India Company - William Dalrymple
The Golden Road : How Ancient India Transformed the World - William Dalrymple
A Very Short History of the Israel-Palestine Conflict - Ilan Pappe
Revolusi : Indonesia and the Birth of the Modern World - David Van Reybrouck
Samurai - Rosina Buckland

Hardcover

RRP $100.00

$70.99

29%
OFF
Genghis Khan : And the Making of the Modern World - Jack Weatherford

RRP $34.99

$28.75

18%
OFF
The Ethnic Cleansing of Palestine - Ilan Pappe

RRP $26.99

$22.99

15%
OFF
Raven Mother : War, family and inheritance: a memoir - Jane Messer
Frommer's Japan : Complete Guide - David McElhinney

RRP $52.99

$42.99

19%
OFF
Rain of Ruin : Tokyo, Hiroshima and the Surrender of Japan - Richard Overy
Japan : A History in Objects - Angus Lockyer

RRP $74.99

$55.75

26%
OFF
Persepolis : The Story of an Iranian Childhood - Marjane Satrapi

RRP $39.99

$26.75

33%
OFF
From Third World to First : Singapore and the Asian Economic Boom - Lee Kuan Yew
The Rape of Nanking : The Forgotten Holocaust of World War II - Iris Chang