The Platformisation of Consumer Culture

A Digital Methods Guide

By: Alessandro Caliandro, Lucia Bainotti, Guido Anselmi, Alessandro Gandini

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Hardcover | 6 May 2024 | Edition Number 1

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Hardcover
280 Pages

Dimensions(cm)
23.4 x 15.6 x 1.75

Hardcover

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This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).

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