Digital Marketing

Name: Digital Marketing
Brand: McGraw Hill
Price: 159.95 AUD

2025 Release ISE

By: Raj Sachdev

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27 May 2025 | Edition Number 2

At a Glance

No. of Pages
496

Grade
13 - 17

Dimensions(cm)
25.3 x 20.5 x 2.1

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Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to "do digital marketing".

Relevant chapters designed to engage students through "Thinking about Global Digital Marketing", "Legal and Ethical Issues", "Privacy and Security Considerations" and "Value Creation".

Designed to support multiple teaching formats through McGraw Hill's Connect with personalized reading experience of SmartBook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.

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