Chapters include objectives, a case study, profile, "Let's Check In!" self-assessment exercises, lists of key terms, questions, research/writing exercises and references. Not all these elements are included in every chapter.
Foreword by Dr. Sharmaine Itwaru | xi
Introduction by Mark Hunter LaVigne | xiii
1. Engineering Consent: The Social Power of Communications | 1
Bernays and the Influence of a Generation | 1
Ethical Guidelines | 6
Making the Leap across Cultural Lines | 7
Defining Culture and Race | 11
Why the Need for Cross-cultural Communication? | 16
2. Reaching Out, Rants, and Dog Whistles: Making Mistakes
and Making Things Right | 35
Don Cherry's Rant | 36
Marcuse and Repressive Tolerance | 42
The Central Park Incident | 46
Diversity, Inclusion, Power | 52
3. Indigenous Communities and the Mainstream | 76
Mike Harris and Ipperwash | 76
Indigenous Peoples, Land Acknowledgements and the Federal Government | 84
Solutions and Approaches | 96
4. The Thin Blue Line:
The Police, the Law, Race and Dialogue | 120
The Drive and Dafonte Miller | 120
Policing and the Community: The Idealized State of Being | 126
Vision, Mission and Values | 130
Community Policing | 132
Trustworthiness and Policing | 137
The Culture of Policing | 142
Thunder Bay | 147
5. Charting a Better Course for Diversity and Equity:
Cross-cultural Teaching | 165
How Do We Learn? | 165
What Is Happening in Colleges and Universities? | 172
In the Public Relations Workplace | 176
6. Making the Conversation Make Sense: Addressing Issues of
Oppression, Anger, Violence and Crisis Affecting
2SLGBTQI+ Communities | 199
Same-Sex Marriage | 199
A Struggle for Fairness | 203
Oppositional Values | 208
Community to Community in Cross-Cultural Dialogue | 211
Changing the View: The Role of Communications | 213
Hallmark's Blunder | 216
Allyship, Activism, Police and 2SLGBTQI+ Communities | 218
7. Disasters, Pandemics and the Racialization of Catastrophe | 247
COVID-19, Racism and Health | 247
Angst and Prejudice | 251
Zero-Sum Game | 253
A History of Prejudice | 257
The Racialization of Disasters: Hurricanes Katrina and Maria and the Haiti Earthquake | 265
The Role of Public Relations During the Pandemic | 271
Resources During the Pandemic | 272
8. Unpacking Cultural Baggage | 284
The Attack on the Mi'kmaq Fishery | 284
Goodbye John A. Macdonald? | 288
The Pope Backs Same-Sex Unions | 291
Trudeau: Blackface, Brownface | 294
Islamophobia | 299
Misogyny: The Peloton Bike Ad | 304
Homeless Culture | 305
What about the Kids? | 308
Keeping Families Together in a Racialized World | 311
9. Conclusion | 322
The Role of Public Relations: Are PR Practitioners Apologists and Rationalizers? | 322
The Five Big Takeaways | 326
Where Do We Go from Here? | 328