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Development Communication : Reframing the Role of the Media - Thomas L. McPhail

Development Communication

Reframing the Role of the Media

By: Thomas L. McPhail

eText | 30 March 2009 | Edition Number 1

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In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the?major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
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You Can Find This eBook In

Non-FictionLanguage & LinguisticsSociology & AnthropologyAnthropologySocial & Cultural Anthropology, EthnographySociety & CultureMedia StudiesEngineering & TechnologyElectronics & Communications EngineeringCommunications Engineering & Telecommunications

Other Editions and Formats

Hardcover

Published: 9th April 2009

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