Development Communication

Reframing the Role of the Media

By: Thomas L. McPhail (Editor)

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Paperback | 24 April 2009 | Edition Number 1

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254 Pages

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228.09 x 153.41 x 15.19

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In <i>Development Communication,</i> top media scholars explore the details of communication in areas where modernization has failed to deliver change. <ul> <li>Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change <li>Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet <li>Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media </ul>

Industry Reviews

"I think that this book offers an astute look at how the field of development communication has changed over time and why it has so much potential as a tool in development. I thoroughly enjoyed this book and found it very helpful in developing my understanding of the past, present, and future of the field of development communication." (Canadian Journal of Communication, 2011)

"It fills the need for a readable approach to decades of development history, and gives a range of issues that any student of development communication should know, with thoughtful contexts and case studies designed to stimulate discussion." (European Journal of Communication, July 2010)

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