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Designing Brands : A Collaborative Approach to Creating Meaningful Identities - gestalten

Designing Brands

A Collaborative Approach to Creating Meaningful Identities

By: gestalten (Editor), Mario Depicolzuane (Editor)

Hardcover | 18 October 2023

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Hardcover


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Multiply serves as a definitive guide for creating meaningful, elegant and timeless brand identities.

Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand''s world and to design with grace, rationality, thoughtfulness, and intuition.

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