Design Like Apple

Seven Principles for Creating Insanely Great Products, Services, and Experiences

By: John Edson

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Hardcover | 26 July 2012 | Edition Number 1

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Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

Offers behind-the-scenes stories from current and recent Apple insiders
Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

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