Demand

Creating What People Love Before They Know They Want it

By: Adrian Slywotzky, Karl Weber

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Paperback | 7 June 2012 | Edition Number 1

At a Glance

Paperback
384 Pages

Dimensions(cm)
2.4 x 13 x 19.9

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Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is fails to happen so often and what the implications are, either way, for all of us.

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.

It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

About the Author

Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential management thinkers by Industry Week.

Industry Reviews

"Adrian Slywotsky's charming and enlightening stories of market creation will inform and inspire innovators everywhere." Demand i"s the book you didn't know you needed until you read it, love it, and find that you can't succeed without it."--Rosabeth Moss Kanter, Harvard Business School professor, Author of Confidence and SuperCorp: How Vanguard Companies Create innovation, Profits, Growth, and Social Good "There is no bigger issue than demand. We need fresh thinking based on research to develop bold, doable pathways for demand creation. Over the years I've learned a great deal from books such as "Value Migration" and "The Profit Zone" by Adrian Slywotzky. Now with "Demand," Slywotzky shows how to get your arms around what many see as an intractable problem. And like every good problem-solver, he provides frameworks for thinking, illustrated through warm personal stories that get you into the personalities of some spectacular - yet unsung - demand generation heroes. The pers

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