This book is an authentic multidimensional history of the car industry in China. 40 years, attempts were made to change the status quo, such as breaking the 220% tariff barrier and setting limits when opening up to international car companies. It was not until the beginning of the 21st century that ordinary people in China started to own cars. This led to rapid growth of the Chinese car industry since the 21st century. However, the industry is facing its biggest challenge due to conflict between China's economic and social values. The author, as a media person chronicling cars in China, has witnessed, experienced, and even participated in the development process of the industry. Weaving in juicy tales, interesting details, and rare pictures, the readers are taken on an exhilarating ride through the story of cars in China.
Contents:
- Preface. It Seems a Lifetime Ago
- About the Author
- About the Translators
- Crossing the River by Feeling the Stones
- The Car Industry Gets Its Birth Permit
- The Family Car Makes Its Appearance
- Mutual Profit Is the Important Thing
- New Sedans Eagerly Knock at the Door
- WTO Entry Creates a Market Boom
- Indigenous Brands Become National Policy
- Marketing Automobiles: From Elementary School to MBA
- No Warmth for Mergers and Restructuring
- Opportunities for China in the Crisis
- New Energy: Don't Hang on a Single Tree
- When Will the Dream of Being an Automotive Power Come True?
Readership: General readers interested in the development of China's car industry.
Key Features:
- Li has been growing with the Chinese car industry since 1980s, and writing articles on this industry gives him historical insights of the industry
- This book includes great details about decision makings that later becomes the turning point of the industry
- Li is reputable and respected as a media person for his advanced ideas and appeals in car industry which positively pushing forward its development
