About the Author iv
Acknowledgments v
Foreword by Bernard Marr xi
Introduction xiii
Part I: Digital Strategy 1
Chapter 1: Introduction to Digital Strategy 3
Strategic Topics 4
Culture 5
Collaborative Culture 6
Data-Driven Decision-Making 6
Citizen Data Science 7
Maker Culture 7
Impact 8
Digital Capabilities 9
Completing Your Digital Strategy Big Picture 10
Impact Venn 11
Digital Maturity and Organizational Readiness 12
Digital Maturity Assessment 13
Endnotes 16
Part II: Digital Culture and Modern Work 19
Chapter 2: Elissa Fink: How to Charge a Brand with Culture 21
Key Takeaways 31
Endnotes 31
Chapter 3: Patrick Kirchg¤?ner: Making Invaluable Pools of Information Accessible and Searchable 33
Key Takeaways 40
Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41
Key Takeaways 48
Endnotes 48
Chapter 5: Florian Ramseger: The Future of the Digital Society 49
Key Takeaways 71
Endnotes 71
Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73
Best-of-Breed vs. Best-of-Suite 74
Corporate Social Network 74
Following the Collaboration Framework 75
Driving Adoption 76
Key Takeaways 77
Endnotes 77
Part III: Data Democracy and Analytics 79
Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81
Key Takeaways 89
Chapter 8: Jordan Morrow: Bringing Data Literacy to the World 91
Key Takeaways 100
Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103
Key Takeaways 113
Endnote 114
Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115
Key Takeaways 122
Part IV: Big Data Processing and Cloud Computing 123
Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125
Key Takeaways 135
Chapter 12: Dr. Henna A. Karna: Racing to Last Place â" The Criticality of an End-to-End Data Strategy 137
Key Takeaways 153
Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business 155
Key Takeaways 164
Endnote 164
Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165
Key Takeaways 177
Endnotes 177
Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179
Key Takeaways 188
Endnotes 188
Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle 191
Key Takeaways 208
Endnotes 209
Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey 211
Three Elements of a Data Strategy 212
Big Data 213
Analytics 213
Decision-Support Tools 215
Result 215
Chief Digital Officer as Key Driver of the Data Strategy 216
Key Takeaways 216
Endnotes 217
Part V: Artificial Intelligence 219
Chapter 18: Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221
Key Takeaways 232
Endnotes 233
Chapter 19: Andreas Kopp: Responsible AI in Practice 235
Key Takeaways 253
Endnotes 253
Chapter 20: Cameron Turner: Understanding the Future with Explainable AI 255
Key Takeaways 266
Chapter 21: Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is 267
Key Takeaways 280
Endnotes 281
Chapter 22: Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy 283
Key Takeaways 292
Endnotes 293
Part VI: Process Automation, Blockchain, and The Internet of Things (IOT) 295
Chapter 23: Derek Roos: Fully Leveraging Your Human Capital 297
Key Takeaways 305
Chapter 24: Andr© Rabold: How Digital Culture and IoT Disrupt Our Future 307
Key Takeaways 320
Endnote 320
Chapter 25: Ian Choo: The Distributed Ledger Revolution 321
Key Takeaways 333
Endnote 334
Chapter 26: Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy 335
Key Takeaways 354
Endnotes 355
Chapter 27: Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Todayâs Business 357
Key Takeaways 367
Endnote 367
Appendix: Reciprocity: Answering Some of My Own Questions 369
In 10 Years, What Do I Think Our Work Will Look Like? 370
What Are My Favorite Apps, Tools, or Software That I Canât Live Without? 371
Do I Have a Smart Productivity Hack or Work-Related Shortcut? 372
What Is the Best Advice I Have Ever Received? 373
Key Takeaways 373
Endnotes 374
Index 375
