Data-ism

The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

By: Steve Lohr

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Hardcover | 10 March 2015

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Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge.

Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that, if exploited, this new revolution will change the way decisions are made&;relying more on data and analysis, and less on intuition and experience&;and transform the nature of leadership and management.

Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives.

Industry Reviews

"In this accessible introduction to a complex topic, Lohr offers insight valuable to both businesses and everyday people." -- Publishers Weekly

"Transformative" -- Vanity Fair

"Big data has the potential to make us healthier and more effective. Learn why, and what will happen, in Steve Lohr's important new book." -- Eric Schmidt, executive chairman of Google

Chock full of anecdotes, insights, and behind-the-scenes profiles of modern-day data gods such as Cloudera's Jeff Hammerbacher and IBM's Michael Haydock, Data-Ism is a must-read for understanding Big Data's impact on society and in your own life. -- Oren Etzioni, CEO, Allen Institute For Artificial Intelligence

"The digitization of business has created staggering amounts of data and unprecedented opportunities for data-driven decision-making. If you want to understand this new territory, Steve Lohr is the trusted, insightful guide you need." -- Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies.

"Steve Lohr lays out the promise, the personalities, and the perils of big data in an entertaining and enlightening book." -- Hal Varian, chief economist at Google

"If you want to understand where our world is headed, you need to read this book. It goes beneath the surface of Big Data to provide a penetrating view of the people exploring the edges of how to extract more value from the data." -- John Hagel, Co-Chairman, Center for the Edge

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