Data Duped : How to Avoid Being Hoodwinked by Misinformation - Derek W. Gibson

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Data Duped

How to Avoid Being Hoodwinked by Misinformation

By: Derek W. Gibson, Jeffrey D. Camm

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Hardcover | 15 July 2023

At a Glance

Hardcover
240 Pages

Dimensions(cm)
21.8 x 14.8 x 2.3

Hardcover

RRP $57.00

$56.75

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Teaches readers to identify and avoid deceit and misinformation online.

We are commonly deceived by numbers in our everyday lives. From lotteries, product warranties, and weight loss fads to misleading headlines, numbers are used in manipulative ways to lure us into making decisions about our life. Data Duped will help you avoid common pitfalls and develop a sense of 'data defense' by learning what types of questions to ask and how to maintain a healthy level of curiosity and data skepticism. Data Duped gives readers a super power, or at least we hope so. Knowledge is power. With knowledge of how data can be manipulated, how it can influence our decisions and how it can deceive, readers will face data with a new empowered approach.

This book purposefully raises more questions than answers and guides readers to seek the differences between the plausible and the ridiculous along a journey of informed critical thinking and data literacy. With historical parallels and both practical and relatable examples, readers will learn how to separate the 'malarkey' from the truth, become able to comfortably bring a little more data into their lives, and ultimately avoid being hoodwinked by misinformation.

Industry Reviews

All of us are drowning in data. Gibson and Camm provide a roadmap through the interpretation of data that will transform people who know little about data into intelligent consumers of all types of data.

Being an effective consumer of data and information is a prerequisite for living a good life in the 21st century. This book has the tools and insights you need to become numerate and literate in a data-driven world.

In today's world, we are barraged with data found anywhere from headlines and social media to governments and banks. Authors Gibson and Camm shed light on how the origin of numbers like these shapes our decisions and how to avoid being duped by them. People don't give much consideration to how data impacts their lives. For example, cell phones track where we go and what we buy. Marketers use this data to send targeted advertisements to influence buying behavior. While this data focuses on the personal, there are other kinds, like community (crime), banking (interest rates), national (government spending), and so on. In addition to the origins and awareness of data types, the authors offer defense strategies for all to use for better data interpretation. One is an exercise on fact and opinion, where readers can use a checklist to differentiate information in a Wikipedia entry. Readers will be drawn into this well-researched book filled with anecdotes and punctuated with key points at the end of each chapter. They will also gain insights into how to approach data more objectively while gaining data-literacy skills.

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