Data Driven Marketing For Dummies

By: David Semmelroth

Write A Review

Paperback | 27 September 2013 | Edition Number 1

At a Glance

Paperback
320 Pages

Dimensions(cm)
23.11 x 18.29 x 2.29

Paperback

RRP $44.95

$39.75

12%OFF

or 4 interest-free payments of $9.94 with

Ships in 5 to 7 business days

Embrace data and use it to sell and market your products

Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.

Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)
Tips on using data to predict customer purchasing behavior based on past performance
Using customer data and marketing analytics to predict when customers will purchase certain items
Information on how data collected can help with merchandise planning
Breaking down customers into segments for easier market targeting
Building a 360 degree view of a customer base

Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.