Get the expert perspective and practical advice on big data
Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. This book helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.
- Succeeding in marketing in a cookieless world: From data-driven to people-based marketing
- First-party data strategy: Creating a future-proof approach for acquiring consent and first-party data
- User profiles, customer data platforms and private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protection
- Orchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures
It doesn't matter if you're a marketing agency owner, a CMO, or even a college student looking for your first marketing internship, by the end of this book, you will be armed with an understanding of how data can make your life easier, and how data-driven marketing can make your campaigns more successful.
