In addition to their obvious roles in American politics, race and gender also work in hidden ways to profoundly influence the way we think--and vote--about a vast array of issues that don't seem related to either category. As Nicholas Winter reveals in "Dangerous Frames," politicians and leaders often frame these seemingly unrelated issues in ways that prime audiences to respond not to the policy at hand but instead to the way its presentation resonates with their deeply held beliefs about race and gender. Winter shows, for example, how official rhetoric about welfare and Social Security has tapped into white Americans' racial biases to shape their opinions on both issues for the past two decades. Similarly, the way politicians presented health care reform in the 1990s divided Americans along the lines of their attitudes toward gender. Combining cognitive and political psychology with innovative empirical research, "Dangerous Frames "ultimately" "illuminates the emotional underpinnings of American politics.
"This is a very exciting book, and one of the finest pieces of work in the area of politics, identity, and the mass media. It will have a broad impact on the fields of American political psychology, public opinion, political communication, and racial and gender attitudes." - Nicholas Valentino, University of Texas at Austin"
Series: Studies in Communication, Media & Public Opinion
Tertiary; University or College
Number Of Pages: 224
Published: 1st May 2008
Publisher: The University of Chicago Press
Country of Publication: US
Dimensions (cm): 23.2 x 16.3
Weight (kg): 0.5