Cuteness Engineering

Designing Adorable Products and Services

By: Aaron Marcus, Masaaki Kurosu, Ayako Hashizume

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Hardcover | 10 November 2017

At a Glance

Hardcover
180 Pages

Dimensions(cm)
23.5 x 15.5 x 1.91

Hardcover

$169.00

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This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia.

The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness.

Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.

Industry Reviews

"The book provides a new theoretical model to understand the cultural and contextual meanings of personality design, specifically cuteness. This model has the potential to lead user-experience professionals and software developers toward the future of personality design in artificial intelligence." (Laura Rokey, IEEE Transactions on Professional Communication, Vol. 62 (1), March, 2019)

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