Customer Relationship Management

Name: Customer Relationship Management
Brand: Wiley
Price: 17.75 AUD
Availability: BackOrder

Marketing 04.04

By: Michael J. Cunningham

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Paperback | 25 March 2002 | Edition Number 1

At a Glance

Paperback
130 Pages

Dimensions(cm)
17.25 x 12.45 x 1.07

Paperback

RRP $18.95

$17.75

or 4 interest-free payments of $4.44 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Fast track route to developing world customer relationships

Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing

Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold

Includes a glossary of key concepts and a comprehensive resources guide

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