Customer Lifetime Value

Name: Customer Lifetime Value
Brand: Taylor & Francis Ltd
Price: 263.75 AUD
Availability: BackOrder

Reshaping the Way We Manage to Maximize Profits

By: David Bejou (Editor), Timothy L. Keningham (Editor), Lerzan Aksoy (Editor)

Write A Review

Hardcover | 20 January 2016 | Edition Number 1

At a Glance

Hardcover
156 Pages

Dimensions(cm)
21.6 x 15.6

Hardcover

RRP $305.00

$263.75

14%OFF

or 4 interest-free payments of $65.94 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage.

Topics in Customer Lifetime Value include:

leveraging the customer database to maximize CLV
using CLV in customer segmentation
customer divestment
using CLV in firm valuation
setting up an organization designed to maximize CLV
much more!

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.