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Customer Experience Unearthed : A Deep Dive into Real-Life Stories from the CX Therapy - Julien Rio

Customer Experience Unearthed

A Deep Dive into Real-Life Stories from the CX Therapy

At a Glance

Published: 28th November 2023

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Have you ever paused to consider the Customer Experience from the consumer's viewpoint? It's easy to forget, while ensconced in professional roles, that we are also everyday customers navigating an array of experiences—both delightful and disheartening. This book invites you on a revelatory journey, seeing the world through the eyes of genuine customers. Eschewing complex journey mapping, we zero in on the authentic human experience. Featuring 40 powerful stories from the CX Therapy series, this guide uncovers frequent hiccups in customer journeys and arms you with practical solutions. An essential read for anyone committed to elevating simple transactions into memorable experiences.

What experts say about it:

Whether you're a jaded consumer seeking to understand why businesses fail you, a CEO with a desire to shift your company's perspective, or a CX professional looking for fresh ideas, this book is your go-to resource. Julien's Customer Experience Unearthed is exactly what the doctor ordered for anyone and everyone involved in creating customer experiences.

Shep Hyken

About the author:

Julien Rio is the co-founder of CX Therapy that explores real-world customer experiences across various sectors. A Certified Customer Experience Professional (CCXP), Julien brings 15 years of marketing expertise from both Asia and Europe to his work.


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