Customer Experience Manual, The

How to design, measure and improve customer experience in your business

By: Alan Pennington

Write A Review

Paperback | 9 September 2016 | Edition Number 1

At a Glance

Paperback
232 Pages

Dimensions(cm)
23.4 x 15.8 x 1.3

Paperback

RRP $59.35

$43.75

26%OFF

or 4 interest-free payments of $10.94 with

Ships in 10 to 15 business days

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business.

From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover:

• Why customer experience is so important in business - and how it applies to you

• How to use customer experience tools in your business - step by step guides on how to use CX metrics and how to learn from them

Alongside the theory and practical how-to guidance, there will be a range of examples of 'thinking differently' about everyday situations to engage the reader. Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned.

The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.