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Customer Experience : Education - JAMES SELIGMAN

Customer Experience

By: JAMES SELIGMAN

Paperback | 28 August 2021

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Paperback


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A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact.

Practical examples are included on building the customer experience journey and going beyond expectations, building a strong relationship between the seller and the buyer. 

 

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