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Curious Gap : The Psychological Itch That Forces You to Learn - Emily Stanley

Curious Gap

The Psychological Itch That Forces You to Learn

By: Emily Stanley

eBook | 20 February 2026

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Why do you keep watching a movie even when it's bad? Why do clickbait headlines work? Why can't you sleep until you know the answer to a trivia question? The answer lies in the "Information Gap Theory." When our brain perceives a gap between what we know and what we want to know, it produces a feeling of deprivation—a mental itch that must be scratched. Curiosity is not a gift; it is a hunger. "The Curious Gap" explores how to hack this instinct. For students and teachers, it shows how to open gaps before trying to fill them (don't lecture, ask a mystery first). For marketers, it explains the science of the hook. Learn how to engineer curiosity in yourself and others to make learning addictive and attention automatic.

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Non-FictionPsychologyCognition & Cognitive Psychology

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