Culture 2.0

The Intersection of National and Organizational Culture

By: Joann Keyton (Editor)

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Hardcover | 26 December 2022

At a Glance

Hardcover
296 Pages

Dimensions(cm)
22.86 x 15.24 x 2.54

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$137.45

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This edited volume brings new ideas to the study of national culture and organizational culture as it explores their naturally existing intersections. However, these intersections can be difficult to identify and study, as national culture changes generationally whereas organizational culture can change relatively quickly based on leadership change, product innovation, and new uses of technology. Too frequently, the study of culture is discipline specific with little consideration given to how culture is examined in other disciplines.

To reconsider both national culture and organizational culture, and their interdependencies, 18 scholars from 16 institutions, 13 states, and 4 disciplines were invited to a workshop funded by the U.S. Army Research Institute. This book evolved from two days of discussions and reflections.

This book reflects and integrates the contributions of over 1,000 academics across the social science and management disciplines as they reconsider cultural definitions, theories, and methodologies; explore the purposes, functions, and influences of culture; and reveal the influences of communication, language, leadership, and technology on cultural change. This is an ideal text for advanced undergraduate and graduate coursework, and those interested in cultural influences more generally.

Industry Reviews

"Culture 2.0: The Intersection of National and Organizational Culture, edited by Dr. Joann Keyton, distinguished professor emerita at North Carolina State University, makes a timely contribution to examine the complicated mechanisms as related to national cultures and organizational cultures. Through various contributing chapters, Keyton and co-authors advance knowledge of the topic by providing collective views from diverse perspectives, including but are not limited to cultural functions and influences, changing leadership, culture discourse, and technological influences on culture. As addressed in this book, the critical thinking built around the concept of Culture 2.0 deserves more attention." -Juan Meng, Department Head and Associate Professor, Advertising and Public Relations at the University of Georgia, USA; Author of PR Women with Influence: Breaking through the Ethical and Leadership Challenges (Peter Lang, 2021)

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