Crowdsourcing For Dummies

By: David A. Grier, David Bratvold

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Paperback | 19 April 2013 | Edition Number 1

At a Glance

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384 Pages

Dimensions(cm)
23.27 x 18.72 x 2.13

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The complete, plain-English guide to harnessing crowd-power for an unbeatable competitive edge

Businesses and institutions worldwide are waking up to the awesome power of crowdsourcing to, among other things, solve complex problems, complete difficult tasks, and develop new products. For instance, Netflix used it to improve its ability to predict customers' movie ratings. L'Oreal used it to create a television spot for tiny fraction of what ordinarily it would've cost. And Dell used it to generate thousands of new product ideas and product improvements. In Crowdsourcing For Dummies, crowdsourcing guru David Bratvold provides readers with a detailed look at the current state of crowdsourcing and shows them how to use social media tools and sites to dramatically boost innovation, productivity and profits.

Crowdsourcing For Dummies:

Provides step-by-step guidance on how to manage the crowdsourcing process, where to crowdsource, how to find an audience, and how to motivate crowds, along with troubleshooting tips
Shows business readers how to enlarge their talent pools, improve creativity and introduce open innovation into their business
Covers all major forms of crowdsourcing, including microtasks, macrotasks and crowdfunding
Describes crowdsourcing techniques used by top brands such as Coca Cola, Proctor & Gamble, Lego, Intel and General Electric, Hollywood directors Tim Burton and Ridley Scott, and even the government of Iceland

About the Author

David Bratvold is founder and editor of The Daily Crowdsource - the number-one source for crowdsourcing news, analysis, and resources

Industry Reviews

"This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing." (Frost Magazine, June 2013)

"David Alan Grier's book is both a good starting point for the uninitiated as well as useful reference guide to those who are already part of the crowd." (B2B Marketing.net, May 2013)

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