Critical Marketing

Name: Critical Marketing
Brand: John Wiley & Sons (UK)
Price: 122.95 AUD
Availability: BackOrder

Issues in Contemporary Marketing

By: Mark Tadajewski (Editor), Douglas Brownlie (Editor)

Write A Review

Hardcover | 20 March 2008 | Edition Number 1

At a Glance

Hardcover
416 Pages

Dimensions(cm)
25.24 x 17.88 x 2.94

Hardcover

$122.95

or 4 interest-free payments of $30.74 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Marketing is central to our everyday lives, and as an academic subject its popularity has been steadily growing for the last thirty years. During time, it has become increasingly fashionable to gesture to the uncritical, managerialist focus of the discipline. The key concern underwriting this collection is to rethink the way that we understand the development of marketing theory and practice, as it took place in the past and the directions that we would like it to move in the future. The contents critically interrogate the history of marketing and consumer research, highlighting the elision of productive avenues for research and practice in relation to the biological basis for consumer behaviour and the forgotten dimensions of the cognitive revolution. It also includes chapters which explicitly connect marketing activities to the society in which they take place.
This book will be essential reading for students and scholars in marketing, consumer research and cultural studies. It will also interest students of sociology and psychology.

Industry Reviews

"...an illuminating look at today's marketing profession." The Marketer June 2008

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.