Creative Design and Innovation

"In Creative Design and Innovation, Robin Roy provides an in-depth critical, contemporary analysis of some familiar and less familiar product and architectural designs. Roy illustrates the origins of creativity and the critical elements and lessons for innovation success."

Rachel Cooper (OBE), Distinguished Professor of Design Management and Policy, Lancaster University

"No-one is better qualified than Robin Roy to write this book. It includes engaging case studies on innovations such as the smartphone, pneumatic tyres, sustainable housing, and many more, with clear explanations of why they succeeded or proved unsuccessful in practice."

Vivien Walsh, retired Professor of Innovation, Alliance Manchester Business School

"Robin Roy is a master of drawing fundamental lessons from case studies of designers. This book unpacks the mysteries of the design and innovation process underpinning a broad range of disciplines. It provides practical guidance for aspiring innovators and a template for design researchers exploring case studies of designing."

Peter Lloyd, Professor of Design Methodology, TU Delft

"There are many books on creativity, design and innovation, but what intrigues me about this one are the extensive case studies that bring its insights to life. Particularly valuable are the built environment examples, not often included in books on innovation."

Bettina von Stamm, Innovation Philosopher, Founder Innovation Leadership Forum

"Drawing on multiple case studies, Creative Design and Innovation provides grounded insights on design and innovation which should be of immense value to a wide audience, including most notably, practitioners, academics and students."

Matthew Cook, Professor of Innovation, School of Engineering and Innovation, The Open University